Leveraging the Power of Collective Genius
in-store experiences.















Empowering Retailers with Insights that Matter
That's the future Storefox is building—one powerful voice interaction at a time. We're not just offering a solution; we're pioneering a paradigm shift in the way retailers understand and interact with their customers. We're empowering businesses to harness the power of their most valuable asset—their customer conversations—to drive growth, enhance the customer journey, and unlock the true potential of their in-store experience.
Customer Interactions Analysed
Stores
Cities
Meet our leadership team
Jivitesh Jadwani
Alex Mercer brings over 20 years of experience in leadership, innovation, and strategic development to his role as CEO of Ripple. His vision and expertise have been instrumental in guiding Ripple’s mission to empower small and medium-sized businesses with accessible financial solutions. Alex is passionate about leveraging technology to create opportunities for business builders and believes that financial inclusion is key to driving sustainable growth.
Before joining Ripple, Alex held executive positions at several leading fintech companies, where he played a pivotal role in scaling operations and driving product innovation. He is known for his hands-on leadership style and his commitment to fostering a collaborative and inclusive work environment. When he’s not steering the ship at Ripple, Alex enjoys mentoring young entrepreneurs and exploring the latest trends in technology and finance.


Jivitesh Jadwani
Nithin Saji
Alex Mercer brings over 20 years of experience in leadership, innovation, and strategic development to his role as CEO of Ripple. His vision and expertise have been instrumental in guiding Ripple’s mission to empower small and medium-sized businesses with accessible financial solutions. Alex is passionate about leveraging technology to create opportunities for business builders and believes that financial inclusion is key to driving sustainable growth.
Before joining Ripple, Alex held executive positions at several leading fintech companies, where he played a pivotal role in scaling operations and driving product innovation. He is known for his hands-on leadership style and his commitment to fostering a collaborative and inclusive work environment. When he’s not steering the ship at Ripple, Alex enjoys mentoring young entrepreneurs and exploring the latest trends in technology and finance.

